Web3 Influencer Marketing Agency

Web3 influencer marketing works when creators can show why a product matters to people who will actually use it. As a Web3 influencer marketing agency, we match games, NFT projects, infrastructure, AI and consumer apps with creators whose audiences already care about that category.

As a Web3 KOL agency, we work across X, Youtube, Telegram, TikTok, Discord and live streams, drawing on 5000+ vetted KOLs and 600+ streamers. Every campaign is tracked to players, wallets or sign ups.

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Web3 Influencer Marketing Agency
Web3 Influencer Marketing by Project Type

Web3 Influencer Marketing by Project Type

Web3 is not one audience. A gamer, an NFT collector and a developer choosing a chain trust different people, so the creator mix starts from the product.

Project typeCreators we useWhat we measure
Web3 gamesGaming creators and streamers who play the genreInstalls, wallets and players who come back
NFT collectionsCollectors, artists and NFT community voicesMints, holders and secondary activity
L1s, L2s and infrastructureDevelopers and technical explainersTestnet users, developers and bridged assets
AI and agent projectsCreators who cover both AI and cryptoSign ups, active users and holders
Consumer apps and walletsShort form creators and educatorsDownloads, wallets created and retention
SocialFiCreators already active on social and creator platformsActive users and invites

Sector detail sits on our Web3 marketing, DAO marketing and metaverse marketing pages, and our guide to Web3 influencer marketing strategy covers campaign planning in more depth.

How Web3 Campaigns Differ From Trading Campaigns

Most crypto KOL marketing is built for trading: exchanges, tokens and volume. Web3 products need a different setup, because the user has to do more than click buy.

FactorTrading campaignsWeb3 campaigns
GoalSign ups, deposits and volumePlayers, wallets and active users
Main platformsX, Telegram and YoutubeYoutube, TikTok, Discord, Twitch and X
ContentMarket views, analysis and exchange tutorialsGameplay, walkthroughs, mints and demos
Creator fitTraders and analystsGamers, builders, collectors and educators
TimelineDays to weeksWeeks to months, with a retention stage

If your goal is trading volume, our crypto influencer marketing and trading KOL marketing pages are a better fit.

How Web3 Campaigns Differ From Trading Campaigns

How a Web3 Influencer Campaign Runs

StepWhat happensTiming
1. Discovery callProduct, audience, goal and what counts as a resultDay 1
2. ShortlistCreators matched by category and platform, with audience data and real ratesWithin 48 hours
3. Briefs and accessTalking points, demo or game access, test wallets and disclosure languageWeek 1
4. LaunchContent goes live in waves, with streams and AMAs timed to your milestonesWeeks 2 to 4
5. Report and rebookCost per player, wallet or user for every creator, with budget moved to what worksWeekly
Where Web3 Audiences Are

Where Web3 Audiences Are

  • Youtube. Walkthroughs and reviews that keep working in search
  • Twitch and Kick. Live gameplay and demos with 600+ streamers
  • TikTok and Instagram. Short form video for consumer apps and new users
  • Discord. Where players and collectors stay after the campaign
  • X. Launches, mints and builder narratives
  • Telegram. Community growth and AMAs

Most Web3 campaigns pair one discovery platform with one community platform, so the audience a creator brings has somewhere to stay.

Results From Our Web3 Influencer Campaigns

  • Illuvium: 450K impressions, 24000+ followers and 6550 new players
  • STEPN: 696K views, 5344 new users and 949 NFTs sold, 3x the target
  • OKX X Layer: 7609 testnet participants
  • Step.app: 149x ATH on DAO Maker and 11342 new followers
  • Polkadot Hydration: 980 wallets captured

Comparing agencies first? Our ranking of the best Web3 influencer marketing agencies covers ten options and what each one is best for.

Book a meeting and we will send a creator shortlist for your project.

Results From Our Web3 Influencer Campaigns

FAQ's

What is Web3 influencer marketing?

Web3 influencer marketing means working with creators trusted in crypto, gaming, NFT or developer communities to explain and promote a Web3 product. The goal is usually users, players or wallets rather than trading volume, so the content tends to show the product in use.

How much does Web3 influencer marketing cost?

Creator fees range from a few hundred dollars per post for micro creators to $2500 to $10000 or more for large accounts, and dedicated Youtube videos run from about $2000 to $20000+. A first tracked test usually needs $10k to $25k.

Which platforms work best for Web3 games and NFTs?

Youtube and Twitch for gameplay and walkthroughs, X for mints and launches, TikTok for reaching new players and Discord for keeping them. Most campaigns pair one discovery platform with one community platform.

How do you measure a Web3 influencer campaign?

Each creator gets a tracked link or code, and we report the result that matters for the product: players, wallets connected, mints, testnet users or sign ups, with the cost per result for every creator.

Explore Our

Case Studies

Polkadot

Influencer campaign bringing new users and awareness to Hydration, built on Polkadot.

EXPLORE CASE

Step.app

Influencers helped Step.app have a record breaking token launch and huge community growth.

EXPLORE CASE

Provenance

Influencers helped Provenance.io grow its community and reach more people.

EXPLORE CASE

OKX

Influencers helped OKX grow awareness for its new X Layer 1 project.

EXPLORE CASE

Signal Plus

Influencers helped more traders discover and use Signal Plus.

EXPLORE CASE

MEXC

Influencer driven campaign bringing new users and high trading volume for a leading crypto exchange.

EXPLORE CASE

STEPN

Influencers helped STEPN expand its user base and sell more NFTs.

EXPLORE CASE

Illuvium

Influencers helped Illuvium grow its player base and community.

EXPLORE CASE

Binance

KOL and influencer campaign for the world’s biggest crypto exchange

EXPLORE CASE

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