GameFi Influencer Marketing Agency
Web3 games do not need announcements. They need players. We work with gaming creators who install, play and bring their communities with them.
Why gaming creators are different
Gaming audiences are the most sponsorship literate on the internet. They can spot a creator who has not played the game within thirty seconds.
- Playtime is the proof. Real gameplay converts, sponsored reads do not
- Long form still wins. A 20 minute session sells a game better than a clip
- Communities install together. One creator can move a whole Discord
- Web3 friction is real. Wallet onboarding needs showing, not telling
What we run for GameFi titles
- Gameplay campaigns with creators who genuinely play the genre
- Live streams on Twitch, Kick and YouTube via our streamer marketing team
- Guides and onboarding content that gets players past wallet setup
- Clipping of the best moments into TikTok, Reels and Shorts
- Token or asset launch support alongside NFT influencer marketing
Sector context sits on our GameFi marketing page.
Vetting for players, not followers
We check whether a creator's audience actually plays the genre you are in, because a general crypto account with a large following will deliver views and almost no installs.
That means looking at their back catalogue, their comment sections and their previous game sponsorships. Creators who churn through sponsored titles without playing any of them are the ones whose numbers look best and convert worst.
Measured in players
The metrics that decide whether a campaign worked:
- Installs and wallet connections per creator
- Active players at day 7 and day 30
- Asset or NFT sales attributed to each partnership
- Discord joins that stay joined
Why choose kolhq for GameFi
We have run exactly this for web3 titles:
- Illuvium: 450K impressions, 24,000+ followers, 6,550 new players
- STEPN: 696K views, 5,344 new users and 949 NFTs sold, 3x target
- Gaming and streaming creators vetted for real playtime
Book a meeting and we will shortlist creators who will actually play your game.
FAQ's
What is GameFi influencer marketing?
Campaigns with gaming and web3 creators who bring players, not just viewers: gameplay content, guides, live streams and community events for GameFi and play to earn titles.
Which creators work best for web3 games?
Creators who genuinely play. Gameplay footage and honest first impressions convert far better than sponsored announcements, which is why we vet for real playtime.
What do you measure for GameFi campaigns?
Installs, wallet connections, active players and retention per creator, plus NFT or asset sales where relevant.
Can you support a token or NFT launch too?
Yes. Game launches usually pair with a token or asset drop, so we run the creator layer alongside our token launch and NFT influencer teams.
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