Binance
Crypto KOL and Influencer powered campaigns driving major user and trading volume growth for the world’s largest crypto exchange.
Year:
2024
Scope of Work
KOLs & Influencers
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732,000
Impressions
65,223
Engagements
4,245
New Users
$510M+
Trading Volume
Work Overview
kolhq launched an influencer campaign for Binance, the leading global crypto exchange. This initiative blended X (Twitter), YouTube, and TikTok via specially selected KOLs known for analytical depth, trading expertise, and community trust. The project’s dual goals: onboard new traders and substantially boost platform trading activity.
Work we Did
- Identified and partnered with credible, high-impact influencers with strong reputations in crypto and finance.
- Designed platform specific content strategies including education, trading results, personal testimonials, and engaging challenges.
- Deployed community contests and exclusive offers to convert audiences into active Binance users and traders.
About the Project
The Binance KOL campaign surpassed all targets, onboarding 4,245 new users (30% over goal) and delivering $510M in trading volume (2x target). This case sets a new high watermark for influencer- driven growth in the trading and finance sector, demonstrating how strategic partnerships and content diversity can rapidly scale platform metrics and brand authority.
