Binance

KOL and influencer campaign for the world’s biggest crypto exchange

Year:

2024

Case Study

Scope of Work

KOLs & Influencers

732,000

Impressions

65,223

Engagements

4,245

New Users

$510M+

Trading Volume

Work Overview

We ran an influencer campaign for Binance, the largest crypto exchange in the world. The goal was to attract new traders and boost trading activity. We leveraged a combination of X (Twitter), YouTube, and TikTok, collaborating with influencers who were already established voices in the crypto space.

Work we Did

• Partnered with top crypto and finance influencers known for their credibility and engagement.

• Created platform-specific content such as trading guides, personal results, and educational posts.

• Launched community contests and exclusive offers to motivate users to join and trade.

• Monitored performance throughout the campaign to keep improving results.

About the Project

The campaign outperformed expectations. Binance gained over 4,245 new users, doubled its trading volume target, and saw a significant boost in engagement. It proved how effective influencer marketing can be when the right people share the right message with the right audience.

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