Binance
KOL and influencer campaign for the world’s biggest crypto exchange
Year:
2024

Scope of Work
KOLs & Influencers
732,000
Impressions
65,223
Engagements
4,245
New Users
$510M+
Trading Volume
Work Overview
We ran an influencer campaign for Binance, the largest crypto exchange in the world. The goal was to attract new traders and boost trading activity. We leveraged a combination of X (Twitter), YouTube, and TikTok, collaborating with influencers who were already established voices in the crypto space.
Work we Did
• Partnered with top crypto and finance influencers known for their credibility and engagement.
• Created platform-specific content such as trading guides, personal results, and educational posts.
• Launched community contests and exclusive offers to motivate users to join and trade.
• Monitored performance throughout the campaign to keep improving results.
About the Project
The campaign outperformed expectations. Binance gained over 4,245 new users, doubled its trading volume target, and saw a significant boost in engagement. It proved how effective influencer marketing can be when the right people share the right message with the right audience.









