Illuvium
Influencers helped Illuvium grow its player base and community.
Year:
2023
Scope of Work
KOLs & Influencers
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450,540
Impressions
33,330
Engagements
24,000+
Social Followers Gained
6,550
New User
Work Overview
Illuvium wanted to reach more gamers and build a stronger community. We helped them do it through a campaign led by influencers who already played and talked about Web3 games. The focus was simple: show what makes Illuvium exciting and get more players involved.
Work we Did
• Partnered with popular gaming creators who make genuine, engaging content.
• Helped them share gameplay clips, guides, and community challenges.
• Organized interactive events like live streams and Q&A sessions to keep fans active.
• Planned each stage carefully - from early awareness to real user onboarding.
About the Project
The results were outstanding. Illuvium gained more than 6,500 new players and over 24,000 new followers, far beyond the targets. The campaign helped grow an active, loyal community and proved that authentic influencer content is one of the best ways to bring new players into a Web3 game.
