Illuvium
Influencer and KOL centric campaign for scaling a AAA Web3 game’s user base.
Year:
2023
Scope of Work
KOLs & Influencers
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450,540
Impressions
33,330
Engagements
24,000+
Social Followers Gained
6,550
New User
Work Overview
kolhq strategized and rolled out an integrated crypto KOL and influencer campaign for Illuvium. The focus was in amplifying Illuvium’s reach across major social platforms via celebrated Web3 and gaming influencers on X and YouTube. Content diversity from gameplay demos to community driven challenges.
Work we Did
- Partnered with top-tier gaming influencers recognized for engaging, insightful, and credible content.
- Crafted a multi-format campaign with gameplay demonstrations, educational guides, community challenges, and interactive live sessions.
- Segmented the rollout to maximize engagement throughout each campaign stage, from awareness to activation.
- Embedded actionable calls to action in all influencer content, ensuring measurable conversion and deeper community growth.
About the Project
Illuvium’s KOL campaign exceeded all projections, onboarding more than 6,550 new users (50% past goal) and adding 24,762 new social followers (doubling objectives). This initiative cemented KOLHQ’s process as a proven model for driving scalable growth for GameFi and gaming projects seeking a loyal, engaged community in the Web3 space.
