MEXC
Influencer driven campaign bringing new users and high trading volume for a leading crypto exchange.
Year:
2024
Scope of Work
KOLs & Influencers
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540,426
Impressions
75,450
Engagements
8,522
New Users
$300M+
Trading Volume
Work Overview
We ran a focused influencer campaign for MEXC, one of the top global crypto exchanges. The goal was to attract new users and increase trading activity through educational and engaging content. The campaign used trusted Web3 creators across X (Twitter), YouTube, and other platforms to reach active traders and crypto enthusiasts.
Work we Did
• Partnered with relevant Web3 influencers and KOLs to promote the campaign.
• Produced different types of content, including tutorials, testimonials, and trading results.
• Organized referral programs and trading competitions to boost signups and engagement.
• Used performance data to make improvements during the campaign.
About the Project
The results exceeded all goals. The campaign brought in 8,522 new users and generated more than $300 million in trading volume. It became a clear example of how influencer marketing can drive strong user growth and real trading activity for major exchanges.
