Mexc
Launch of a new influencer driven user acquisition campaign for a leading crypto exchange.
Year:
2024
Scope of Work
KOLs & Influencers
.svg)
540,426
Impressions
75,450
Engagements
8,522
New Users
$300M+
Trading Volume
Work Overview
kolhq executed a targeted crypto influencer marketing campaign for MEXC, deploying strategic KOL partnerships, and social pushes. The campaign focused on onboarding new users and driving trading volume through education and incentives, utilizing content across X/Twitter, YouTube, and other channels.
Work we Did
- Researched and partnered with relevant Web3 influencers and KOLs to amplify campaign.
- Produced multi format content: tutorials, testimonials, interactive AMAs, and live sessions such as podcasts.
- Coordinated referral programs and trading competitions to boost signups and engagement.
- Implemented analytics driven edits throughout the campaign
About the Project
The campaign surpassed all goals, resulting in 8,522 new clients (users) and over $300M+ in increased trading volume. The initiative set a new benchmark for influencer powered growth within the crypto exchange space, extending MEXC’s user base while elevating their community engagement and brand visibility.
