Scope of Work
KOLs & Influencers
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233,350
Impressions
37451
Engagements
6632
X Followers Gained
7609
Testnet Participants
Work Overview
OKX wanted to increase awareness of its new X Layer 1 project. We helped by running an influencer campaign focused on education and community involvement. The idea was to make technical information simple and exciting, so people could understand why X Layer matters.
Work we Did
• Partnered with well-known crypto creators who explain complex topics clearly.
• Helped them make short explainers, podcasts, and X Spaces to share how X Layer works.
• Organized challenges and contests to get users to test the product.
• Kept engagement high by encouraging two-way conversations instead of one-way promotion.
About the Project
The campaign was a success. Over 7,600 people joined the testnet, and user participation grew by 250%. It showed how much impact influencer campaigns can have when they focus on teaching and real interaction rather than pure promotion.
