OKX
Amplifying OKX Exchange's X Layer 1 Testnet Campaign with Influencer Power.
Year:
2025
Scope of Work
KOLs & Influencers
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233,350
Impressions
37451
Engagements
6632
X Followers Gained
7609
Testnet Participants
Work Overview
OKX Exchange, collaborating with kolhq, launched an influencer marketing campaign targeting the web3 community to introduce and promote X a Layer 1 project. The campaign focused on educating the audience and boosting user engagement through influential voices in crypto.
Work we Did
- Designed and implemented a tailored influencer marketing strategy targeting respected web3 and crypto personalities.
- Created platform-specific content including educational explainers, interactive sessions, AMAs, podcasts and X spaces.
- Engaged audiences with contests and challenges emphasizing X Layer’s real-world applications.
About the Project
The influencer campaign led to 7609 testnet participants and 250% increase in user participation for the X Layer 1 campaign, greatly exceeding initial expectations. It successfully raised awareness and understanding of X Layer 1. This showcases the strength of influencer and KOL marketing in the evolving crypto ecosystem.
