Polkadot aimed to expand its Hydration platform by increasing awareness and encouraging more people to use it. We built a campaign with trusted crypto influencers who could explain the value of Hydration in a simple, relatable way. The focus was on clear content that helped people understand and take action.

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• Choose KOLs with strong Web3 communities and genuine engagement.

• Helped them create short, educational posts that showed why Hydration is worth using.

• Used clear calls to action that led users to sign up and connect their wallets.

• Focused on honest, useful content rather than hype.