Crypto and Blockchain PR Agency

Crypto PR earns the coverage that makes a project look established to investors, exchanges and users. As a crypto and blockchain PR agency, we pitch your story to journalists, place press releases where they will be read, and tell you plainly which coverage is earned and which is paid.

That last part matters. Most crypto media sells sponsored posts next to its editorial, and many PR packages mix the two without saying so. We itemise media spend, so you know exactly what you are buying.

Crypto and Blockchain PR Agency
Blockchain PR Services We Offer

Blockchain PR Services We Offer

Our blockchain PR services are built around the news you actually have. A funding round, a launch and a listing each need a different mix.

ServiceWhat it coversBest for
Media pitchingFounder stories, news and data pitched to journalists and editors for earned coverageFunding rounds, launches, partnerships
Press release writing and distributionReleases written the way editors read them, distributed to crypto and finance outletsNews that needs to be on the record
Sponsored placementsPaid articles in crypto media, clearly labelled and itemised in your budgetGuaranteed visibility on a set date
Launch and listing PRA news calendar built around your TGE or exchange listingToken launches and listings
Fundraising PRCoverage that supports a raise, alongside our crypto fundraising supportProjects preparing or announcing a raise
Event and announcement supportMedia around conferences, partnerships and product releasesSteady news flow between big moments

Earned Coverage vs Paid Placements

Both have a place in crypto PR. The problem starts when they are sold as the same thing.

Earned editorialPaid placement or press release
How you get itA journalist decides your story is newsYou pay the outlet or a distribution service
GuaranteedNoYes, on an agreed date
How readers see itAs independent reportingUsually labelled as sponsored or as a press release
Best useCredibility with investors, exchanges and partnersMaking sure the news exists and can be found
What we reportThe article, outlet and reachThe cost of each placement, line by line

A good blockchain PR campaign uses paid placements to make sure the news is on the record, and earned coverage to make it believable. We plan both, and the report shows which is which.

Earned Coverage vs Paid Placements

How a Crypto PR Campaign Runs

StepWhat happens
1. Story auditWe find what is genuinely newsworthy: funding, users, partnerships, data or a founder with a view
2. Media listOutlets and journalists who cover your sector, from crypto native news sites to finance and regional media
3. Pitching and releasesPersonal pitches for earned coverage, press releases for news that needs to be on the record
4. CoverageArticles, interviews and mentions, tracked as they go live
5. AmplificationCoverage shared through KOLs and your community, so it gets read and not just published
6. ReportingEvery placement with outlet, date, type (earned or paid) and cost

Press Release Distribution That Gets Read

A press release on its own rarely makes news. What it does well is put your announcement on the record, help it show up in search and give journalists the facts. We write releases in the format editors use, choose distribution by audience rather than by the number of sites, and pair each release with direct pitches to the journalists most likely to cover it.

Crypto PR and KOL Marketing Together

Crypto PR and KOL Marketing Together

Media coverage builds credibility with investors and partners. KOLs reach the people who actually buy, trade and use the product. Run together, the article gives creators something credible to point to, and the creators bring the article its readers.

Who We Run Blockchain PR For

Why Projects Choose Our Crypto PR Agency

  • Earned and paid coverage separated in every plan and every report
  • Media spend itemised, so you can see what each placement cost
  • Coverage amplified through our network of 5000+ vetted KOLs
  • One team for PR, creators and community, so the news and the campaign line up

What to Ask a Crypto PR Firm Before You Hire

  • Which placements are earned and which are paid?
  • What does each placement cost, line by line?
  • Which journalists will you pitch, and why would they care about this story?
  • What happens if the earned coverage does not land?
  • How will you report results?

Book a meeting and we will tell you which parts of your news are worth pitching and which are better as a release.

Why Projects Choose Our Crypto PR Agency

FAQ's

What does a blockchain PR agency do?

A blockchain PR agency gets a crypto or Web3 project covered in the media. It finds the newsworthy angle, writes press releases, pitches journalists, books sponsored placements where they make sense and reports on the coverage. The goal is credibility with investors, exchanges, partners and users.

What’s included in crypto PR services?

Crypto PR services typically include press release drafting, media pitching, campaign strategy, and placement in industry outlets. We also support event coverage and announcements. The benefit is consistent visibility that builds awareness while giving your project legitimacy. Each campaign is structured to drive long-term recognition, not just short spikes in news.

What is the difference between earned and paid crypto PR?

Earned coverage is an article a journalist chooses to write because the story is news, so it cannot be guaranteed. Paid coverage is a sponsored article or press release placement that you buy, usually labelled as such. Both are useful, but they should be priced and reported separately.

Do crypto press releases still work?

Yes, as a way to put news on the record and make it findable in search. A press release alone rarely creates coverage, so we pair releases with direct pitches to journalists and with KOL amplification.

Can you combine crypto PR with KOL marketing?

Yes, and we recommend it. Coverage gives creators something credible to share, and creators bring readers to the coverage. We run both on one calendar with one report.

How does crypto PR help a new project?

Crypto PR builds trust by securing coverage in respected media and Web3 outlets. For a new project, this credibility is critical for attracting investors and users. Our approach combines targeted press releases, journalist outreach, and tailored messaging that introduces your project to the right audience at the right time.

Is it better to work with a crypto PR agency or do it alone?

Working with a crypto PR agency gives you access to media networks, proven strategies, and faster execution. Going solo can be time consuming and less effective. Our team simplifies the process, handles the outreach, and ensures messaging is consistent, so you can focus on running your project while visibility grows.

How fast can PR campaigns show results?

Results depend on goals, but most PR campaigns show traction within weeks through published articles or mentions in leading outlets. Short-term wins build awareness, while ongoing PR creates a steady reputation. Our role is to balance both, so your project gets immediate attention and builds long-term credibility in the space.

What makes your PR approach different from other agencies?

We combine Web3 industry knowledge with proven communication strategies. Instead of generic campaigns, we adapt messaging for crypto audiences, ensuring it resonates with both investors and communities. Our focus is on measurable results: placements that generate awareness, reinforce trust, and support growth at every stage of your project.

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