STEPN
Influencers and KOLs lead growth campaign for a leading move-to-earn platform.
Year:
2023
Scope of Work
KOLs & Influencers
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696,320
Views
45,230
Engagements
949
NFTs Sold
5,344
New Users
Work Overview
kolhq launched an integrated influencer campaign for STEPN, the move-to-earn market pioneer. Focusing on both user acquisition and NFT sales, we deployed a network of top-tier Web3, gaming, and fitness influencers across X (Twitter) and YouTube. The approach blended education, experience sharing, and NFT highlights to fuel both user onboarding and marketplace activity.
Work we Did
- Identified and partnered with high-impact influencers in gaming, Web3, and fitness verticals for optimal audience alignment.
- Deployed a multi-format content strategy: educational guides, personal experience stories, and dynamic NFT marketplace features.
- Coordinated interactive elements such as challenges and live AMAs, X spaces and podcasts, driving deep engagement and audience participation.
About the Project
The STEPN campaign surpassed objectives, onboarding 5,344 new users (77% above goal) and generating the sale of over 949 NFTs (tripling expectations). This initiative became a case study in how targeted influencer marketing can rapidly scale user growth and transactional activity for Web3 and GameFi projects, while reinforcing brand leadership in the space.
