A token launch is one shot at attention. We build the community before there is anything to buy, coordinate creators to peak on launch day, and keep momentum alive through the weeks afterwards, when most launches quietly die.
Token launch marketing is everything that happens in the eight to twelve weeks around a TGE: building an audience before there is anything to buy, concentrating attention on launch day, and holding it afterwards.
The asymmetry is brutal. Almost all the value is created before launch, and almost all the spending happens after it. Projects that start marketing at launch are buying attention at the worst possible price, against a chart that is already moving without them.
It is built for:
One coordinated calendar rather than five separate campaigns:
Timing decides more than budget here, so we work backwards from your TGE date.
Weeks 8 to 4. Community foundation, narrative testing, creator shortlisting and PR groundwork. Deliberately quiet, because noise generated this early decays before it matters.
Weeks 4 to 1. Creators begin seeding, whitelist and referral mechanics open, trending and listing applications go in.
Launch week. Maximum creator density, clipping running continuously, community staffed across timezones.
Weeks 1 to 4 after. The phase most projects skip entirely. Sustained content and community keep holders engaged once the chart stops being the story, and that is where retention is actually decided.
Our crypto launch marketing checklist turns that calendar into a task by task list your team can work through.
Launch day numbers flatter everyone. We report what still holds a month later.
We have run launch and exchange campaigns for Binance, OKX, MEXC and Step.app, whose token launch produced record community growth.
Where we are not the right fit: if the plan is to manufacture launch day price action and exit, we are not the agency for it. We build toward the thirty day mark.
Book a meeting and we will map a launch calendar against your TGE date. Related: launchpad, IDO and ICO marketing.
What is token launch marketing?
Token launch marketing is how a project builds the awareness, community and trust that fill a token sale, then tailors the playbook to the format, whether that is an ICO, IDO, IEO or presale.
What is the difference between ICO, IDO and IEO marketing?
An ICO is a direct token sale on your own site, an IDO raises through a launchpad and lists on a DEX, and an IEO is run and vetted by a centralized exchange. ICO leans on trust and a built from scratch audience, IDO on launchpad communities and whitelists, and IEO on the exchange's existing users. We tailor the campaign to your format.
When should token launch marketing start?
Several weeks to months before the sale. The pre launch window is where demand, community and trust are built, so your launch opens with momentum.
Do you market presales too?
Yes. Presale and early round marketing builds your first community and demand before the main event, and feeds directly into the public launch.
How much does token launch marketing cost?
Token launch marketing cost depends on your scope, channels and goals, so we don't work from fixed packages. After a short call to understand your project and your raise, we build a custom plan and quote, so you only pay for the work that drives demand and participation in your launch.
