Launchpad marketing is the work of growing a crypto launchpad, a two sided platform that hosts token sales. Success means attracting quality projects to launch on your platform and an active investor base to fund those launches, and the two feed each other: good projects attract investors, and investor demand attracts projects. A launchpad also lives or dies on its track record, so marketing has to prove past success. A specialist agency grows both sides at once through KOLs and community for investors and PR and partnerships for deal flow.